Coaching the Executive Brain: The Power of Neuroscience in Attracting, Retaining, and Transforming Organizational Clients
Unlock the science behind powerful coaching. In this engaging session, you'll discover how understanding the brain can dramatically elevate your impact with organizational and executive clients. Whether you're working with leaders under pressure, teams navigating change, or clients who resist "soft" coaching tools, neuroscience offers a practical, credible pathway to deeper transformation.
In this webinar, you will:
- Learn how to use neuroscience to confidently introduce--even the most "woo‑woo"--coaching strategies in a way that feels grounded, accessible, and evidence‑based for your clients.
- Explore proven brain‑based techniques that help clients shift from reactivity to clarity, strengthening their ability to lead, communicate, and make decisions.
- Understand the dual nature of stress--its risks and its potential-- and how to help clients harness it rather than be overwhelmed by it.
- Gain practical tools you can use immediately to deepen awareness, build trust, and support lasting behavioral change.
- And more...
Presenter: Ann Betz, CPCC, PCC
Co-Founder BEabove, Director of Research, Senior Trainer
Ann Betz, CPCC, PCC, MNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching and human transformation.
In 2011, Ann studied neuroscience at the graduate level, and using this fascinating research, in 2012 co-developed (and is senior leader for) BEabove Leadership's popular training program for advanced coaches: Neuroscience, Consciousness and Transformational Coaching. This program has been offered in-person worldwide and is now available in an in-depth virtual format.
Ann was a faculty member and served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years. She provides neuroscience, leadership and coaching consulting to many other corporations and non-profits, including the International Coach Federation.
A certified professional coach for 20 years, Ann is the author of a groundbreaking white paper on brain research and coaching. She contributes to Choice Magazine, Coaching at Work, Coaching World, the ICF and CTI's blogs, and other coaching and HR publications.
Ann is the lead author of Integration, the power of being Co-Active in work and life, an exploration of consciousness and the future (John Hunt Publishing, 2015), as well as a ground-breaking white paper on the neuroscience of the International Coach Federation coaching competencies. She is also a published poet, using her understanding of the brain and consciousness to bring to life the wonders of the human soul. Ann speaks internationally on neuroscience, leadership and coaching (and occasionally poetry as well), and she excels at making the complexities of the brain come to life with depth, humor and simplicity.
Ann lives in Santa Fe, New Mexico with her five (yes five!) highly entertaining cats!
Approved CCE Units: 1.0 Core Competencies, 0.5 Resource DevelopmentDisclaimer:Before registering, please review our Fees & Policies, which include details on cancellation terms, participation expectations, and audio/visual release guidelines. Where available, ICF Gulf Coast participants will receive official copies of event recordings and speaker materials for personal use only. Please note that AI bots, automated tools, and the unauthorized recording, reproduction, or redistribution of event content or materials are strictly prohibited.
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