• Understanding why our brains naturally avoid discomfort
• Strategies to help clients tackle challenging tasks despite their brain's resistance 
• How to use fun to make difficult things more enjoyable through: 
• Fun-Fusing: combining challenging tasks with enjoyable activities 
• Fun-Framing: reframing threats as challenges and gamifying tasks 
• Fun-Friending: leveraging social connections for fun and accountability in productivity sprints 
• Fun-Setting: strategically incorporating recharge time 
• Fun-Vesting: building stress resilience through consistent fun activities 

Presenter: James Garrett

James Garrett is a brain coach and founder of Brain by Design. He's spoken on stages ranging from Harvard to TEDx and his work has been featured by The New York Times, FastCompany, and Harvard Business Review. He spent years doing research with some of the best psychologists in the world at Columbia, Tufts, and Yale. He's a content creator and course builder and his course called, "Brain Science for Coaches" has been rated as one of the best courses for coaches and is currently certified by ICF for 30 continuing coach education credits.

He's a certified coach through the Whole Fit coaching program. He also built one of the only brain-based positive psychology curricula in the Middle East and trained thousands of Arab youth in partnership with Queen Rania of Jordan. A rare combination of scientist, trainer, and entrepreneur, in 2019 James launched the Deep Change Project, a personal journey to discover what's possible at the outer edges of neuroplasticity and how to overcome fear. 

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