Imagery that Transforms: A Brain-Based Approach to Metaphors in Coaching
In this Interactive, and highly experiential webinar participants will:
- Understand the Neuroscience of Metaphors and Imagery
Learn how metaphors and visual imagery activate neural networks, and insight pathways more effectively than abstract language. - Use Metaphors to Shift Perspective
Explore how metaphors can interrupt automatic patterns, open new cognitive frames, and support reframing. - Apply Imagery Tools in Real Conversations
Practice simple metaphor and imagery techniques to deepen client awareness, clarify complex ideas, and accelerate change. - Leverage Embodied and Sensory Metaphors
Discover how sensory-rich metaphors enhance memory, motivation, and emotional regulation. - Create Personalized Metaphors That Stick
Learn how to co-create metaphors that resonate with a client's lived experience and support lasting transformation.
Presenter: Ursula Pottinga, CPCC, PCC
Ursula Pottinga, CPCC, PCC is a Certified Neurotransformational Coach. Ursula studied Neuroscience at the Mindsight Institute (Dr. Dan Siegel).
In her Profound Growth coaching and training business she supports highly successful leaders break out of old patterns that hold them back from being the best version of themselves, impacting culture, relationships and creating new paths forward. She is also the founding partner of BEabove Leadership, where she has co-created and co-leads internationally BEabove's flagship Advanced Coaching Program: Neuroscience, Consciousness and Transformational Coaching and the Relational Trauma Certification together with her business partner Ann Betz.
Ursula draws on her 25 years of experience in international business and professional development to improve engagement, executive presence and change on a deep transformational level combing classic coaching skills with neuroscience concept and tools. She is a masterful coach and experienced facilitator. She has co-authored a number of books and is a host of her own podcast "What's Coming Into Focus" where she explores innovative ideas and thought-provoking conversations at the intersection of science, energy and systems.
Approved CCE Units: 1.25 Core Competencies, 0.25 Resource DevelopmentDisclaimer: Before registering, please review our Fees & Policies, which outline our cancellation terms. participation expectations and audio/visual release guidelines. Please note that use of AI bots or automated tools during the event is strictly prohibited.
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