You Had Me at “Hired”: How to Win Coaching Contracts with Confidence and Ease
This webinar is a practical, outcomes driven learning experience for professional coaches who want to strengthen their business development skills while staying grounded in ICF standards. Participants will learn to clearly define and measure coaching outcomes so they can communicate value in ways that resonate with organizational decision makers.
We'll explore how to identify and engage stakeholders strategically, articulate services with clarity and confidence, and use experiential touchpoints - like discovery sessions or lunch & learns - to demonstrate coaching impact in real time.
The webinar culminates in drafting a polished capabilities statement that showcases outcomes, services, and proof of effectiveness, all aligned with core ICF competencies.
Learning Objectives:
- Clarify and articulate measurable coaching outcomes that strengthen value communication to decision-makers.
- Identify and strategically engage key organizational decision-makers to effectively position coaching services.
- Communicate coaching services with clarity and confidence using concise, outcome-focused descriptions.
- Demonstrate coaching value through experiential engagement strategies such as discovery sessions or Lunch & Learns.
- Develop a draft Capabilities Statement that showcases outcomes, services, and proof aligned with ICF standards.
Presenter: Sophia Casey, MCC
Sophia Casey, MCC is the Founder and CEO of ICLI RISING, an international accredited coach training and leadership development institute, and is among the top 4% of coaches worldwide to hold the International Coaching Federation's Master Certified Coach credential.
She is a former Director of First Impressions for a former Vice President of the United States, bringing rare insight into executive presence, influence, and high-level leadership. Today, she is a globally recognized executive coach, mentor coach, accreditation consultant, and keynote speaker.
Sophia is a nine-time author and has been featured in SUCCESS Magazine, NBC, and SiriusXM Radio. Her corporate and organizational clients include Google, Meta, Nationwide Insurance, Dress for Success Worldwide, and other global institutions across corporate, nonprofit, and higher education sectors.
Through her work, Sophia helps leaders strengthen their voice, elevate their leadership presence, and build careers and coaching practices that are both credible and profitable. She is known for creating transformative learning environments where excellence, authenticity, and confidence are cultivated in every season of change.
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